Blog

Published March 11, 2026Reading time – 10 minutes

Deep Dive: Technical Challenges Unique to AdTech and MarTech

End-to-end analytics, Marketing Mix Modeling, data-driven attribution, audience clustering, and other engineering challenges rarely found outside AdTech. Experience of a CTO at a $100M+ digital agency

Published February 3, 2026Reading time – 11 minutes

Building Your First Engineering Team in the AI Era: From Solo Dev to Scalable Organization

A step-by-step guide for non-technical founders: who to hire first, how to scale from 0 to 20 engineers, and which mistakes cost months of lost time.

Published January 14, 2026Reading time – 11 minutes

Preparing for Technical Due Diligence: The Founders Complete Guide

A complete guide to preparing for technical due diligence for founders. 20 key assessment areas, red flags, and a self-preparation checklist.

Published December 29, 2025Reading time – 6 minutes

The Hidden Tax: How Tech Debt Eats Your Business and What to Do About It

A deep dive with a practical framework

Published December 24, 2025Reading time – 10 minutes

Planning for Technical Leaders in 2026: A Practical Guide

December is the time for annual planning. But how do you plan when technology changes faster than we can implement it?

Published December 15, 2025Reading time – 9 minutes

5 Mistakes Pre-Seed Startups Make When Hiring Their First Engineers

Your first engineers will either build your startup or bury it. 5 critical mistakes pre-seed founders make and how to avoid them.